Today, our nation is entering uncharted territory. An unprecedented number of seniors will want, need, and deserve more services than are currently available. Coupled with the increased need for services are rising expectations that reflect a desire and determination to live senior years to their fullest. This new reality makes our commitment to seniors more relevant than ever. We are an organization uniquely qualified to transform the experience of aging in America.
In thinking about how to communicate this commitment, we realized there is no one word to describe everything that Hebrew SeniorLife has done, and continues to do, to redefine aging.
So we invented one—ReAge.
ReAge signifies a resolve to question everything about the aging process. We’re not repeating what others have done; we’re re-imagining what else is possible.
Hebrew SeniorLife has never accepted the status quo, and throughout our 108-year history, our leadership has continually challenged conventions and myths surrounding what it means to age. Establishing new paradigms for the aging experience requires restless curiosity and creative thinking, and we have shown those qualities time and time again. Hebrew SeniorLife was one of the first senior care organizations in the country to have a full-time medical staff; the first with a research institute still in operation; the first—and still the only—with a Harvard Medical school affiliation; and the first to build a multigenerational campus from the ground up.
To solve the deep and complex problems of an aging population, we draw upon the power of our staff, our volunteer leadership and our generous donors. Our community of support sustains and nourishes us as we take on these difficult tasks, and we cannot thank all of you enough.
Our commitment to ReAging America is rooted in a heritage of honoring and respecting our elders. We can think of no better way to do this than to promote the independence of seniors and dispel the notion that growing old has to mean growing frail.
We thank all of our loyal friends and supporters and welcome all newcomers who want to join us on our ReAge journey. Join us on Twitter by sharing how you define ReAge using the #ReAge hashtag, and by sharing your thoughts about ReAge on our Facebook page or in the comments below.