Many seniors want to continue to live a life of purpose in retirement and have turned to volunteering to satisfy that desire. The medical community recognizes the benefits of charitable work to enhance the physical, spiritual, and mental stimulation of older adults. The National Institute on Aging suggests that volunteering prevents isolation and can have a healthy effect on one’s cognitive behavior and potentially even thwart the progression of Alzheimer’s disease (“Preventing Alzheimer’s Disease and What Do We Know? Is Keeping Your Brain Active Important?” Oct. 8 2015, National Institute on Aging).
Today’s technology entrepreneurs are rapidly responding to the many market opportunities for seniors and their caregivers, such as managing their health, living independently and maintaining family and social connections. Yet many technologies that come to market were not developed in collaboration with seniors and go on to fail because the promised functionality more often just produces frustration.